Basic SEO Guidelines

General SEO rules for business websites

Good SEO starts with a clear page structure, useful content and keywords placed where users and search engines expect them.

Use keywords in the right places

Add your main phrase to the page title, H1 heading, first paragraph, selected subheadings, image alt text and meta description. Do it naturally, without repeating the same phrase too many times.

Write for people first

A page should answer real questions: what you offer, where you work, who it is for and how the client can contact you. Search engines reward content that is useful, readable and specific.

Keep the website technically clean

Fast loading, responsive layout, internal links, clean URLs and proper metadata make it easier for Google to understand and index your website.

SEO is not a one-time trick. It is a combination of content, structure, speed and regular improvements based on how people search for your service.